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Analytics

Understanding your analytics

What the KPIs and charts in the Analytics section mean, and how to use them.

2 min read

Where do I find Analytics?

Go to Analytics in the sidebar. Analytics is available on the Groei and Pro plans.


Date range and filters

Use the date picker at the top to choose a period. You can also filter by staff member or by service to narrow the figures down.


The Overview tab

The Analytics overview tab with its KPI cards

The overview tab shows the KPIs people look at most:

  • Total appointments against the previous period, with a delta badge
  • Confirmed appointments
  • No-show rate: amber at 8% or more, red at 15% or more
  • Cancellation rate

The Bookings tab

The Analytics bookings tab with its volume chart
  • Volume chart: how many appointments were made in the period you picked
  • Heatmap of booking times: when do customers book most often?
  • Average lead time: how far ahead do customers book?

The Revenue tab

The Analytics revenue tab
  • Revenue over time
  • The split per service

Revenue is worked out from the service price of confirmed appointments.


The Customers tab

  • New against returning customers over the period you picked

The Staff tab

  • How appointments are spread across your staff
  • Utilisation per staff member

The Services tab

  • Which services are the most popular, by number of bookings

The No-shows tab

The Analytics no-shows tab
  • The trend in no-shows over time
  • Use this to act: turn reminders on, or set a cancellation deadline

Which plan do I need?

Basic analytics (Overview, Bookings, Customers) is available on the Groei plan. Extended analytics (Revenue, Staff, Services, No-shows) is available on Pro.

Updated: 6 June 2026

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Related articles

  • Appointment statuses explained
  • Plans, limits and what each one includes

In this article

  • Where do I find Analytics?
  • Date range and filters
  • The Overview tab
  • The Bookings tab
  • The Revenue tab
  • The Customers tab
  • The Staff tab
  • The Services tab
  • The No-shows tab
  • Which plan do I need?
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