Where do I find Analytics?
Go to Analytics in the sidebar. Only owners and admins see it. Analytics comes with the Starter plan and higher. On a plan without analytics, the menu item is greyed out.
Period and filters
Choose a period at the top, such as Last 30 days or This month. With All staff and All services you filter on one staff member or one service.
Without the Pro plan, you can choose a period of 90 days at most.
The Overview tab
- Total appointments, compared with the previous period
- Confirmed
- No-show rate: amber at 8% or more, red at 15% or more
- Cancellation rate
- Waitlist fill rate, if you use the waitlist
The Bookings tab
- Bookings over time
- Lead time distribution: how far ahead customers book
- Bookings by day of week, Bookings by service and Bookings by source: online by the customer, or booked in by your team
The Availability tab
- Utilization rate: what share of the available minutes is booked
- Utilization heatmap (day x hour): which hours are full and which stay empty
- Utilization per staff member
If a staff member has no roster, there is no utilization to work out for them.
The No-shows tab
- No-show trend, No-shows by weekday and No-shows by service
- Repeat no-show customers: who didn't turn up more than once
- Reasons for lost appointments: the reasons chosen for a cancellation or a no-show, split into By us, By the customer and Automatic. An appointment without a reason doesn't count here. This card counts on the day the reason was recorded, not on the day of the appointment.
A no-show only counts if it has been marked. Turn on reminders or ask for a deposit to bring the number down.
The Services and Staff tabs
- Services: per service, the number of appointments, confirmed, cancelled and no-show
- Staff: per staff member, the number of appointments, the utilization, the revenue and the no-show rate
A high no-show rate for one staff member usually says something about the customers, not about the staff member.
Pro only: Customers, Revenue and Insights
Under Advanced there are three tabs that come with the Pro plan.
Customers
- New vs. returning
- Rebooking rate: how many appointments led to a follow-up visit
- LTV distribution: what customers bring in, in total
- Churn risk list: customers who haven't been in for a long time, with their last booking
Revenue
- Total revenue, Net revenue and Refunded
- Revenue by service and product and Revenue by staff
Revenue comes from your receipts, on the date of delivery. A cancelled receipt doesn't count. If you don't check out in Stippa, this shows No sales yet to report revenue on.
Insights
- Customer value, lead time, revenue by weekday and how demand changes per service